Explore My Work

Explore My Work

These recent examples showcase my successful approach to design, collaboration and problem solving.

These recent examples showcase my successful approach to design, collaboration and problem solving.

Refining Design Practices

Proactively creating helpful tools and resources to benefit my design community

A Scalable Content Design Practice

Popular + Actionable Guidance

Consistency + Efficiency

Take a look

Refining Design Practices

Proactively creating helpful tools and resources to benefit my design community

A Scalable Content Design Practice

Popular + Actionable Guidance

Consistency + Efficiency

Read Case Study

Refining Design Practices

Proactively creating helpful tools and resources to benefit my design community

A Scalable Content Design Practice

Popular + Actionable Guidance

Consistency + Efficiency

Take a look

Business Travel Platform

Testing and scaling a powerful new travel solution for millions of small to midsize businesses

Landing Pages

Onboarding Flows

Testing + Iteration

Complex User Journeys

Take a look

Business Travel Platform

Testing and scaling a powerful new travel solution for millions of small to midsize businesses

Landing Pages

Onboarding Flows

Testing + Iteration

Complex User Journeys

Read Case Study

Business Travel Platform

Testing and scaling a powerful new travel solution for millions of small to midsize businesses

Landing Pages

Onboarding Flows

Testing + Iteration

Complex User Journeys

Take a look

Travel + Lifestyle App

Launching a dynamic native app for a multi-billion dollar travel booking platform in under a year

Information Architecture

Information Architecture

Dynamic Personalization

Dynamic Personalization

Premium Experiences

Premium Experiences

I Love Working With People

I Love Working With People

And I do my best to be sure they love working with me too!

And I do my best to be sure they love working with me too!

Manager

Shawn considers context about the problem space, plus what users are thinking, feeling, and doing, plus a risk perspective, and blends that into clear, empathetic and actionable content. He builds amazing relationships with cross-functional partners; who else can say lawyers LOVE them and "I want to run this content by Shawn first"!

Shannon Leahy

Capital One Content Design

Marketing Partner

Shawn has a unique ability to translate business and marketing strategies into flawless, top-notch creative content. His ability to work directly with senior leaders to address questions and refine content in real time based on live feedback truly sets him apart from any copywriter I have worked with.

Jenny Yoo

Senior Marketing Manager
Capital One

Product Partner

Shawn is a phenomenal UX writer and content strategist. I can trust him to deeply understand customers’ needs and motivations, and develop content that is clear, impactful, and results-oriented. Shawn was instrumental to driving usage of new features and improving adoption of our product.

Cindy Gori

Senior Product Manager
Capital One Business Travel

Product Partner

Shawn always thought through the 2nd order impacts of design choices and would regularly push the group’s thinking to take a holistic approach, pulling together otherwise isolated strategic initiatives.

Rob Wiederecht

Product Director
Capital One Travel

Design Partner

I partnered with Shawn on several projects during our time together at Capital One. His UX design and content strategy/copywriting skills were insightful, thoughtful, and strategically sound.

If I was looking for a solid UX designer, I would want him on my team.

Sean McLaughlin

Principal Product Designer
Capital One Premium Experiences

My Design Philosophy

My Design Philosophy

I’m happy if my work makes others happy. Not just for customers—but for my partners and clients as well. I approach each task with a vision for real, human impact.

I’m happy if my work makes others happy. Not just for customers—but for my partners and clients as well. I approach each task with a vision for real, human impact.

I’m happy if my work makes others happy. Not just for customers—but for my partners and clients as well—I approach each task with a vision for tangible human impact.

curiosity

Curiosity

Great answers come from asking great questions.

I value thoughtful critique and challenging assumptions.

collaboration

Strong relationships pave the way for successful products.

Close partnership with product, tech, marketing and legal builds trust and influence.

Business mindset

There is no user experience without a viable product.

UX metrics are just one facet of design. A clear understanding of business goals is essential to crafting a sustainable product.

vision first

Great design is scalable and efficient.

Starting with a clear vision for the future and working backward is vital to reducing tech and design debt.

Content is foundational to great design

A well-crafted content strategy is the most important step toward an effective experience.

More than UX writing

I bring 10+ years of conversion-driven B2C writing experience to offer guidance throughout the design process.

Brand Voice + Guidelines

Information Architecture

Content Governance

Legal + Risk Mindset

Content Design

UX Design

Research

Leadership

More than UX writing

I bring 10+ years of conversion-driven B2C writing experience to offer guidance throughout the design process.

Brand Voice + Guidelines

Information Architecture

Content Governance

Legal + Risk Mindset

Content Design

UX Design

Research

Leadership

Content is foundational to great design

A well-crafted content strategy is the most important step toward an effective experience.

More than UX writing

I bring 10+ years of conversion-driven B2C writing experience to offer guidance throughout the design process.

Brand Voice + Guidelines

Information Architecture

Content Governance

Legal + Risk Mindset

Content Design

UX Design

Research

Leadership

Content is foundational to great design

A well-crafted content strategy is the most important step toward an effective experience.

More than UX writing

I bring 10+ years of conversion-driven B2C writing experience to offer guidance throughout the design process.

Brand Voice + Guidelines

Information Architecture

Content Governance

Legal + Risk Mindset

Content Design

UX Design

Research

Leadership

Years experience

15+

Projects completed

Hundreds

Hats worn

4+

Friends made

So many

Infrequently Asked Questions

Where have you been all my life?

Somewhere on a bicycle or out in my community building meaningful connection. Or at work. I was probably at work.

Where have you been all my life?

Where do you see yourself in 5 years?

What is the airspeed velocity of an unladen swallow?